Quotes by Seth Godin

quotes by Seth Godin

Best 901 Quotes by Seth Godin

the net is not telev quote by seth godin

“ The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. ”

Seth Godin (Source: SoberSides.com)
in a crowded marketp quote by seth godin

“ In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. ”

Seth Godin (Source: SoberSides.com)
the problem with com quote by seth godin

“ The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. ”

Seth Godin (Source: SoberSides.com)
permission marketing quote by seth godin

“ Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. ”

Seth Godin (Source: SoberSides.com)
being aware of your  quote by seth godin

“ Being aware of your fear is smart. Overcoming it is the mark of a successful person. ”

Seth Godin (Source: SoberSides.com)

“ Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. ”

Seth Godin (Source: SoberSides.com)

“ I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. ”

Seth Godin (Source: SoberSides.com)

“ My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. ”

Seth Godin (Source: SoberSides.com)

“ Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. ”

Seth Godin (Source: SoberSides.com)

“ The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. ”

Seth Godin (Source: SoberSides.com)

“ And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect. ”

Seth Godin (Source: SoberSides.com)

“ Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance. ”

Seth Godin (Source: SoberSides.com)

“ The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. ”

Seth Godin (Source: SoberSides.com)

“ I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. ”

Seth Godin (Source: SoberSides.com)

“ I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. ”

Seth Godin (Source: SoberSides.com)

“ The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people. ”

Seth Godin (Source: SoberSides.com)

“ I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. ”

Seth Godin (Source: SoberSides.com)

“ If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. ”

Seth Godin (Source: SoberSides.com)

“ The future of publishing is about having connections to readers and the knowledge of what those readers want. ”

Seth Godin (Source: SoberSides.com)

“ One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. ”

Seth Godin (Source: SoberSides.com)

“ Art is a personal act of courage. ”

Seth Godin (Source: SoberSides.com)

“ People are not afraid of failure, they're afraid of blame. ”

Seth Godin (Source: SoberSides.com)

“ People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. ”

Seth Godin (Source: SoberSides.com)

“ Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. ”

Seth Godin (Source: SoberSides.com)

“ The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you." ”

Seth Godin (Source: SoberSides.com)

“ The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. ”

Seth Godin (Source: SoberSides.com)

“ If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. ”

Seth Godin (Source: SoberSides.com)

“ Not adding value is the same as taking it away. ”

Seth Godin (Source: SoberSides.com)

“ It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work. ”

Seth Godin (Source: SoberSides.com)

“ Just about anything worth doing is worth doing better. ”

Seth Godin (Source: SoberSides.com)

“ Change isn't made by asking permission. Change is made by asking forgiveness, later. ”

Seth Godin (Source: SoberSides.com)

“ Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine. ”

Seth Godin (Source: SoberSides.com)

“ Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself. ”

Seth Godin (Source: SoberSides.com)

“ Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over ”

Seth Godin (Source: SoberSides.com)

“ A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan. ”

Seth Godin (Source: SoberSides.com)

“ Being charismatic doesn't make you a leader. Being a leader makes you charismatic. ”

Seth Godin (Source: SoberSides.com)

“ Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things, you're an artist. ”

Seth Godin (Source: SoberSides.com)

“ If you are wiling to do something that might not work, you are closer to being an artist. ”

Seth Godin (Source: SoberSides.com)

“ Good enough' stopped being good enough a long time ago. so why not be great? ”

Seth Godin (Source: SoberSides.com)

“ You don't have to settle for the status quo, for being good enough, for getting by, for working all night. ”

Seth Godin (Source: SoberSides.com)

“ The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal. ”

Seth Godin (Source: SoberSides.com)

“ The cost of being wrong is less than the cost of doing nothing. ”

Seth Godin (Source: SoberSides.com)

“ You can risk being wrong or you can be boring. ”

Seth Godin (Source: SoberSides.com)

“ Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work. ”

Seth Godin (Source: SoberSides.com)

“ Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow. ”

Seth Godin (Source: SoberSides.com)

“ No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by. ”

Seth Godin (Source: SoberSides.com)

“ Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle. ”

Seth Godin (Source: SoberSides.com)

“ Don't find customers for your products, find products for your customers. ”

Seth Godin (Source: SoberSides.com)

“ If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living. ”

Seth Godin (Source: SoberSides.com)

“ The challenge with being an initiator of projects is that you are never, ever done. ”

Seth Godin (Source: SoberSides.com)

“ Most people have been brainwashed into believing that their job is to copyedit the world, not to design it. ”

Seth Godin (Source: SoberSides.com)

“ Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed. ”

Seth Godin (Source: SoberSides.com)

“ The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late. ”

Seth Godin (Source: SoberSides.com)

“ The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here. ”

Seth Godin (Source: SoberSides.com)

“ Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message ”

Seth Godin (Source: SoberSides.com)

“ My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills. ”

Seth Godin (Source: SoberSides.com)

“ You can't win by being more average than average. ”

Seth Godin (Source: SoberSides.com)

“ Don't save the canary. Fix the coal mine. ”

Seth Godin (Source: SoberSides.com)

“ If you wait until there is another case study in your industry, you will be too late! ”

Seth Godin (Source: SoberSides.com)

“ By the time there is a case study about your industry, you are already too late... ”

Seth Godin (Source: SoberSides.com)

“ So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead. ”

Seth Godin (Source: SoberSides.com)

“ Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave. ”

Seth Godin (Source: SoberSides.com)

“ The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user. ”

Seth Godin (Source: SoberSides.com)

“ All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen. ”

Seth Godin (Source: SoberSides.com)

“ Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle. ”

Seth Godin (Source: SoberSides.com)

“ The industrial age brought compliance and compliance brought fear and fear brought us mediocrity. ”

Seth Godin (Source: SoberSides.com)

“ It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters. ”

Seth Godin (Source: SoberSides.com)

“ Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must. ”

Seth Godin (Source: SoberSides.com)

“ Content Marketing is all the Marketing that's left. ”

Seth Godin (Source: SoberSides.com)

“ Creating art is a habit, one that we practice daily or hourly until we get good at it ”

Seth Godin (Source: SoberSides.com)

“ Leadership, on the other hand, is about creating change you believe in. ”

Seth Godin (Source: SoberSides.com)

“ If you have a book to write, write it. If you want to record an album, record it. No need to wait for someone in a cubicle halfway across the country to decide if you're worthy. ”

Seth Godin (Source: SoberSides.com)

“ We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done. ”

Seth Godin (Source: SoberSides.com)

“ Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic. ”

Seth Godin (Source: SoberSides.com)

“ Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily. ”

Seth Godin (Source: SoberSides.com)

“ Loving what you do is almost as important as doing what you love, especially if you need to make a living at it. ”

Seth Godin (Source: SoberSides.com)

“ If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse... ”

Seth Godin (Source: SoberSides.com)

“ Don't waste time looking for a better pencil: learn to write better. ”

Seth Godin (Source: SoberSides.com)

“ The only thing all successful people have in common is that they're successful, so don't waste your time copying "the successful strategies" of others. ”

Seth Godin (Source: SoberSides.com)

“ Earn trust, earn trust, earn trust. Then you can worry about the rest. ”

Seth Godin (Source: SoberSides.com)

“ Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important ”

Seth Godin (Source: SoberSides.com)

“ Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. ”

Seth Godin (Source: SoberSides.com)

“ If failure is not an option, then neither is success. ”

Seth Godin (Source: SoberSides.com)

“ Anyone who says failure is not an option has also ruled out innovation. ”

Seth Godin (Source: SoberSides.com)

“ It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.' ”

Seth Godin (Source: SoberSides.com)

“ The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. ”

Seth Godin (Source: SoberSides.com)

“ Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results. ”

Seth Godin (Source: SoberSides.com)

“ Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from. ”

Seth Godin (Source: SoberSides.com)

“ Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers. ”

Seth Godin (Source: SoberSides.com)

“ Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. ”

Seth Godin (Source: SoberSides.com)

“ I've found that giving gifts is transformative. It makes me better. It clarifies my thinking and allows me to do better work. ”

Seth Godin (Source: SoberSides.com)

“ Practice works because practice gives us a chance to relax enough to make smart choices. ”

Seth Godin (Source: SoberSides.com)

“ The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist. ”

Seth Godin (Source: SoberSides.com)

“ Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little. ”

Seth Godin (Source: SoberSides.com)

“ Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup. ”

Seth Godin (Source: SoberSides.com)

“ Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go. ”

Seth Godin (Source: SoberSides.com)

“ The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are. ”

Seth Godin (Source: SoberSides.com)

“ Kickstarter isn't a profit center, it's an organizer and an instigator. ”

Seth Godin (Source: SoberSides.com)

“ As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus. ”

Seth Godin (Source: SoberSides.com)

“ Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even). ”

Seth Godin (Source: SoberSides.com)

“ Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate. ”

Seth Godin (Source: SoberSides.com)

“ Be bold, make mistakes, learn a lesson, and fix what doesn't work. ”

Seth Godin (Source: SoberSides.com)

“ In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run. ”

Seth Godin (Source: SoberSides.com)

“ If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do ”

Seth Godin (Source: SoberSides.com)

“ Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't. ”

Seth Godin (Source: SoberSides.com)

“ Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky. ”

Seth Godin (Source: SoberSides.com)

“ Remarkable work often comes from making choices when everyone else feels as though there is no choice. ”

Seth Godin (Source: SoberSides.com)

“ Good marketers tell a story. ”

Seth Godin (Source: SoberSides.com)

“ Great marketers don't make stuff. They make meaning. ”

Seth Godin (Source: SoberSides.com)

“ For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection. ”

Seth Godin (Source: SoberSides.com)

“ Good marketers measure. ”

Seth Godin (Source: SoberSides.com)

“ Cheap is the last refuge of a product developer or marketer who is out of great ideas. ”

Seth Godin (Source: SoberSides.com)

“ You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. ”

Seth Godin (Source: SoberSides.com)

“ The reason it seems that price is all your customers care about is that you haven't given them anything else to care about. ”

Seth Godin (Source: SoberSides.com)

“ The best marketing strategy is to destroy your industry before your competition does. ”

Seth Godin (Source: SoberSides.com)

“ Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. ”

Seth Godin (Source: SoberSides.com)

“ The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away. ”

Seth Godin (Source: SoberSides.com)

“ People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself. ”

Seth Godin (Source: SoberSides.com)

“ The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing. ”

Seth Godin (Source: SoberSides.com)

“ Make enough mole hills, and eventually you will build a mountain. ”

Seth Godin (Source: SoberSides.com)

“ The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. ”

Seth Godin (Source: SoberSides.com)

“ Positive thinking doesn't guarantee results, all it offers is something better than negative thinking. ”

Seth Godin (Source: SoberSides.com)

“ Nine years of experience is very different from one year of experience, nine times. ”

Seth Godin (Source: SoberSides.com)

“ There's a big difference between not settling and not starting. ”

Seth Godin (Source: SoberSides.com)

“ The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears. ”

Seth Godin (Source: SoberSides.com)

“ At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin. ”

Seth Godin (Source: SoberSides.com)

“ I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well. ”

Seth Godin (Source: SoberSides.com)

“ The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself. ”

Seth Godin (Source: SoberSides.com)

“ The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys. ”

Seth Godin (Source: SoberSides.com)

“ Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator. ”

Seth Godin (Source: SoberSides.com)

“ Art is frightening. Art isn't pretty. Art isn't painting. Art isn't something you hang on the wall. Art is what we do when we're truly alive. An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it (all of it, the work, the process, the feedback from those we seek to connect with) personally. ”

Seth Godin (Source: SoberSides.com)

“ If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. ”

Seth Godin (Source: SoberSides.com)

“ The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it. ”

Seth Godin (Source: SoberSides.com)

“ Most people are searching for a path to success that is both easy and certain. Most paths are neither. ”

Seth Godin (Source: SoberSides.com)

“ Your art is the act of taking personal responsibility, challenging the status quo, and changing people. ”

Seth Godin (Source: SoberSides.com)

“ I've never once met a successful blogger who questioned the personal value of what she did. ”

Seth Godin (Source: SoberSides.com)

“ It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good. ”

Seth Godin (Source: SoberSides.com)

“ Leadership is the art of giving people a platform for spreading ideas that work. ”

Seth Godin (Source: SoberSides.com)

“ Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever. ”

Seth Godin (Source: SoberSides.com)

“ As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter. ”

Seth Godin (Source: SoberSides.com)

“ If it's worth listening to, it's worth questioning until you understand it. ”

Seth Godin (Source: SoberSides.com)

“ You can raise the bar or you can wait for others to raise it, but it's getting raised regardless. ”

Seth Godin (Source: SoberSides.com)

“ I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible. ”

Seth Godin (Source: SoberSides.com)

“ You are not your resume, you are your work. ”

Seth Godin (Source: SoberSides.com)

“ Winners quit all the time. They just quit the right stuff at the right time. ”

Seth Godin (Source: SoberSides.com)

“ Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter. ”

Seth Godin (Source: SoberSides.com)

“ The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does. ”

Seth Godin (Source: SoberSides.com)

“ Dig your well before you're thirsty. ”

Seth Godin (Source: SoberSides.com)

“ Quite or be exceptional. Average is for losers. ”

Seth Godin (Source: SoberSides.com)

“ That's your opportunity--to approach your work in a way that generates unique learning and interactions that are worth sharing. ”

Seth Godin (Source: SoberSides.com)

“ If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely. ”

Seth Godin (Source: SoberSides.com)

“ What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. ”

Seth Godin (Source: SoberSides.com)

“ How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us. ”

Seth Godin (Source: SoberSides.com)

“ Librarians who are arguing and lobbying for clever e-book lending solutions are completely missing the point. They are defending the library-as-warehouse concept, as opposed to fighting for the future, which is librarian as producer, concierge, connector, teacher, and impresario. ”

Seth Godin (Source: SoberSides.com)

“ You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art. ”

Seth Godin (Source: SoberSides.com)

“ When access to information was limited, we needed to load student sup with facts. Now, when we have no scarcity of facts or the access to them, we need to load them up with understanding. ”

Seth Godin (Source: SoberSides.com)

“ The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about. ”

Seth Godin (Source: SoberSides.com)

“ A genius looks at something that others are stuck on and gets the world unstuck.So the question is: Have you ever done that? ”

Seth Godin (Source: SoberSides.com)

“ Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it.And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part. ”

Seth Godin (Source: SoberSides.com)

“ We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative. ”

Seth Godin (Source: SoberSides.com)

“ Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy. ”

Seth Godin (Source: SoberSides.com)

“ Why waste a sentence saying nothing? ”

Seth Godin (Source: SoberSides.com)

“ The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way. ”

Seth Godin (Source: SoberSides.com)

“ Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less. ”

Seth Godin (Source: SoberSides.com)

“ If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect. ”

Seth Godin (Source: SoberSides.com)

“ There's no shortage of remarkable ideas, what's missing is the will to execute them. ”

Seth Godin (Source: SoberSides.com)

“ Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable! ”

Seth Godin (Source: SoberSides.com)

“ Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you. ”

Seth Godin (Source: SoberSides.com)

“ Finding new ways, more clever ways to interrupt people doesn't work. ”

Seth Godin (Source: SoberSides.com)

“ Marketing is no longer about the stuff that you male, but about the stories you tell. ”

Seth Godin (Source: SoberSides.com)

“ Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals. ”

Seth Godin (Source: SoberSides.com)

“ Go do something interesting. Ask if you need help. ”

Seth Godin (Source: SoberSides.com)

“ A book is a souvenir of an idea. ”

Seth Godin (Source: SoberSides.com)

“ Excellence isn't about meeting the spec, it's about setting the spec. ”

Seth Godin (Source: SoberSides.com)

“ Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about. ”

Seth Godin (Source: SoberSides.com)

“ Criticism comes to those who stand out. ”

Seth Godin (Source: SoberSides.com)

“ Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection ”

Seth Godin (Source: SoberSides.com)

“ It's uncomfortable to challenge the status quo. ”

Seth Godin (Source: SoberSides.com)

“ The job isn't to catch up to the status quo; the job is to invent the status quo. ”

Seth Godin (Source: SoberSides.com)

“ Not only are bloggers suckers for the remarkable, so are the people who read blogs. ”

Seth Godin (Source: SoberSides.com)

“ Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets. ”

Seth Godin (Source: SoberSides.com)

“ The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan. ”

Seth Godin (Source: SoberSides.com)

“ The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't). ”

Seth Godin (Source: SoberSides.com)

“ So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time. ”

Seth Godin (Source: SoberSides.com)

“ The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do. ”

Seth Godin (Source: SoberSides.com)

“ If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce. ”

Seth Godin (Source: SoberSides.com)

“ Communication is the transfer of emotion. ”

Seth Godin (Source: SoberSides.com)

“ If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do. ”

Seth Godin (Source: SoberSides.com)

“ Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. ”

Seth Godin (Source: SoberSides.com)

“ Tribes makes our lives better, and leading a tribe is the best life of all. ”

Seth Godin (Source: SoberSides.com)

“ You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist, ... ”

Seth Godin (Source: SoberSides.com)

“ The universal truth is beyond question-the only people who excel are those who have decided to do so. ”

Seth Godin (Source: SoberSides.com)

“ You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps ”

Seth Godin (Source: SoberSides.com)

“ Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better. ”

Seth Godin (Source: SoberSides.com)

“ Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker. ”

Seth Godin (Source: SoberSides.com)

“ Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do. ”

Seth Godin (Source: SoberSides.com)

“ Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn. ”

Seth Godin (Source: SoberSides.com)

“ Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one. ”

Seth Godin (Source: SoberSides.com)

“ Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. ”

Seth Godin (Source: SoberSides.com)

“ We're not going to outgrow our need for information. ”

Seth Godin (Source: SoberSides.com)

“ If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist. ”

Seth Godin (Source: SoberSides.com)

“ A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable. ”

Seth Godin (Source: SoberSides.com)

“ Your generosity is more important than your perfection. ”

Seth Godin (Source: SoberSides.com)

“ Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices. ”

Seth Godin (Source: SoberSides.com)

“ When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. ”

Seth Godin (Source: SoberSides.com)

“ The danger of the Web is that you can go from idea to public announcement in under ten minutes. ”

Seth Godin (Source: SoberSides.com)

“ I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. ”

Seth Godin (Source: SoberSides.com)

“ Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. ”

Seth Godin (Source: SoberSides.com)

“ Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. ”

Seth Godin (Source: SoberSides.com)

“ This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. ”

Seth Godin (Source: SoberSides.com)

“ The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. ”

Seth Godin (Source: SoberSides.com)

“ The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. ”

Seth Godin (Source: SoberSides.com)

“ ... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market. ”

Seth Godin (Source: SoberSides.com)

“ ...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace. ”

Seth Godin (Source: SoberSides.com)

“ ...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to. ”

Seth Godin (Source: SoberSides.com)

“ A big part of doing your work is defending your time and your attention so you can do your work. ”

Seth Godin (Source: SoberSides.com)

“ A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another. ”

Seth Godin (Source: SoberSides.com)

“ A brand that stands for what all brands stand for stands for nothing much. ”

Seth Godin (Source: SoberSides.com)

“ A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they're doing work that most any trained person could do. ”

Seth Godin (Source: SoberSides.com)

“ A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose. ”

Seth Godin (Source: SoberSides.com)

“ A customer is never out of warranty, even if his product is. ”

Seth Godin (Source: SoberSides.com)

“ A dialogue leads to connection, which leads to trust which leads to engagement ”

Seth Godin (Source: SoberSides.com)

“ A one-hit wonder is a legend who stopped early. ”

Seth Godin (Source: SoberSides.com)

“ A product for everyone rarely reaches much of anyone. ”

Seth Godin (Source: SoberSides.com)

“ A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice. ”

Seth Godin (Source: SoberSides.com)

“ A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. ”

Seth Godin (Source: SoberSides.com)

“ Action or inaction are both forms of leadership and standard setting. ”

Seth Godin (Source: SoberSides.com)

“ After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas. ”

Seth Godin (Source: SoberSides.com)

“ All artists are entrepreneurs. All entrepreneurs are artists. ”

Seth Godin (Source: SoberSides.com)

“ All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part. ”

Seth Godin (Source: SoberSides.com)

“ All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works. ”

Seth Godin (Source: SoberSides.com)

“ All Marketers are liars tell stories, ”

Seth Godin (Source: SoberSides.com)

“ All the creativity books in the world aren't going to help you if you're unwilling to have lousy, lame, and even dangerously bad ideas. ”

Seth Godin (Source: SoberSides.com)

“ All the good things in my career are a direct descendant of what I did and learned at #"Ž camp ”

Seth Godin (Source: SoberSides.com)

“ An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally. ”

Seth Godin (Source: SoberSides.com)

“ An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time. ”

Seth Godin (Source: SoberSides.com)

“ And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody. ”

Seth Godin (Source: SoberSides.com)

“ And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time. ”

Seth Godin (Source: SoberSides.com)

“ And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread is not always about what the patent is like or what the factory is like, it's about can you get your idea to spread or not? ”

Seth Godin (Source: SoberSides.com)

“ Anticipated, personal, and relevant advertising always does better than unsolicited junk. ”

Seth Godin (Source: SoberSides.com)

“ Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing. ”

Seth Godin (Source: SoberSides.com)

“ Anything worth achieving in life has a dip ”

Seth Godin (Source: SoberSides.com)

“ Are you copying others? People won't pay extra for that. You won't be followed for that. ”

Seth Godin (Source: SoberSides.com)

“ Are you doing work worth doing, or are you just doing your job? ”

Seth Godin (Source: SoberSides.com)

“ Art changes posture and posture changes innocent bystanders. ”

Seth Godin (Source: SoberSides.com)

“ Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection to happen. ”

Seth Godin (Source: SoberSides.com)

“ Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. ”

Seth Godin (Source: SoberSides.com)

“ Art is not in the ...eye of the beholder. It's in the soul of the artist. ”

Seth Godin (Source: SoberSides.com)

“ Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop. ”

Seth Godin (Source: SoberSides.com)

“ Art is the act of navigating without a map. ”

Seth Godin (Source: SoberSides.com)

“ Art is the work of a human being "Β“ something a person does with generosity to touch someone else to make a change for the better. ”

Seth Godin (Source: SoberSides.com)

“ Art is what we call...the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human. Art is not in the ...eye of the beholder. It's in the soul of the artist. ”

Seth Godin (Source: SoberSides.com)

“ Art is what we do when we're truly alive. ”

Seth Godin (Source: SoberSides.com)

“ Art is what we're doing when we do our best work. ”

Seth Godin (Source: SoberSides.com)

“ Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better. ”

Seth Godin (Source: SoberSides.com)

“ Art...is the intentional act of using your humanity to create a change in another person...Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to change people. ”

Seth Godin (Source: SoberSides.com)

“ As long as you want to please everyone, you won't please anyone. ”

Seth Godin (Source: SoberSides.com)

“ As soon as we associate reading with a test, we've missed the point. ”

Seth Godin (Source: SoberSides.com)

“ As soon as you are willing to say 'it's not for you', you're freed up to make art. ”

Seth Godin (Source: SoberSides.com)

“ As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before. ”

Seth Godin (Source: SoberSides.com)

“ As you've probably discovered, great work makes us uncomfortable. ”

Seth Godin (Source: SoberSides.com)

“ At the age of four, you were an artist. And at seven, you were a poet. ”

Seth Godin (Source: SoberSides.com)

“ At the heart of art is learning to see ”

Seth Godin (Source: SoberSides.com)

“ Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value. ”

Seth Godin (Source: SoberSides.com)

“ Authenticy in marketing is telling a story people want to hear. ”

Seth Godin (Source: SoberSides.com)

“ Average feels safe but it's not. It's invisible. ”

Seth Godin (Source: SoberSides.com)

“ Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations. ”

Seth Godin (Source: SoberSides.com)

“ Be genuine. Be remarkable. Be worth connecting with. ”

Seth Godin (Source: SoberSides.com)

“ Be personal. Be relevant. Be specific. ”

Seth Godin (Source: SoberSides.com)

“ Be relentlessly generous, without focusing on when it will come back to you. ”

Seth Godin (Source: SoberSides.com)

“ Be with the ones you love (and the ones that love you.) Ignore everyone else. ”

Seth Godin (Source: SoberSides.com)

“ Becoming a superstar takes about 10,000 hours of hard work. ”

Seth Godin (Source: SoberSides.com)

“ Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood. ”

Seth Godin (Source: SoberSides.com)

“ Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway. ”

Seth Godin (Source: SoberSides.com)

“ Believe in what you do, because you may have to do it for a long time before it catches on. ”

Seth Godin (Source: SoberSides.com)

“ believe that giving up is the same thing as being realistic. ”

Seth Godin (Source: SoberSides.com)

“ Big ideas are little ideas that no-one killed too soon. ”

Seth Godin (Source: SoberSides.com)

“ Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place. ”

Seth Godin (Source: SoberSides.com)

“ Books work as an art form (and an economic one) because they are primarily the work of an individual. ”

Seth Godin (Source: SoberSides.com)

“ Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay. ”

Seth Godin (Source: SoberSides.com)

“ Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value. ”

Seth Godin (Source: SoberSides.com)

“ Busy does not equal important. Measured doesn't mean mattered. ”

Seth Godin (Source: SoberSides.com)

“ But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going. ”

Seth Godin (Source: SoberSides.com)

“ But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about. ”

Seth Godin (Source: SoberSides.com)

“ But what if I fail? You will. A better question might be, "˜after I fail, what then?' If you've chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try. ”

Seth Godin (Source: SoberSides.com)

“ By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process. ”

Seth Godin (Source: SoberSides.com)

“ By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust. ”

Seth Godin (Source: SoberSides.com)

“ By definition, remarkable things get remarked upon ”

Seth Godin (Source: SoberSides.com)

“ By my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work. ”

Seth Godin (Source: SoberSides.com)

“ Care. Care more than you need to, more often than expected, more completely than the other guy. ”

Seth Godin (Source: SoberSides.com)

“ Caring, it turns out, is a competitive advantage, and one that takes effort, not money. ”

Seth Godin (Source: SoberSides.com)

“ Catering to the passionate is exactly what you should do. ”

Seth Godin (Source: SoberSides.com)

“ Change almost never fails because it's too early. It almost always fails because it's too late. ”

Seth Godin (Source: SoberSides.com)

“ Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is. ”

Seth Godin (Source: SoberSides.com)

“ Choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way. ”

Seth Godin (Source: SoberSides.com)

“ Choose your customers, choose your future. ”

Seth Godin (Source: SoberSides.com)

“ Competence is no longer a scarce commodity. ”

Seth Godin (Source: SoberSides.com)

“ Competence is the enemy of change! ”

Seth Godin (Source: SoberSides.com)

“ Competent people are the most resistant to change ”

Seth Godin (Source: SoberSides.com)

“ Competition and the market are like water, they go where they want ”

Seth Godin (Source: SoberSides.com)

“ Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no. ”

Seth Godin (Source: SoberSides.com)

“ Connect, create meaning, make a difference, matter, be missed. ”

Seth Godin (Source: SoberSides.com)

“ Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. ”

Seth Godin (Source: SoberSides.com)

“ Copy, not from your industry, from others. You have to go where there is no competition. ”

Seth Godin (Source: SoberSides.com)

“ Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say. ”

Seth Godin (Source: SoberSides.com)

“ Data is not useful until it becomes information. ”

Seth Godin (Source: SoberSides.com)

“ Deadlines have a lousy name. Call them live-lines instead. That´t what they are. ”

Seth Godin (Source: SoberSides.com)

“ Debt creates stress, stress creates behaviors that don't lead to happiness. ”

Seth Godin (Source: SoberSides.com)

“ Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change. ”

Seth Godin (Source: SoberSides.com)

“ Defending mediocrity is exhausting. ”

Seth Godin (Source: SoberSides.com)

“ Design is the last great competitive advantage. ”

Seth Godin (Source: SoberSides.com)

“ Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek. ”

Seth Godin (Source: SoberSides.com)

“ Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more. ”

Seth Godin (Source: SoberSides.com)

“ Do the emotional labor of working on things that others fear. ”

Seth Godin (Source: SoberSides.com)

“ Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy. ”

Seth Godin (Source: SoberSides.com)

“ Do you know what people want more than anything? They want to be missed. ”

Seth Godin (Source: SoberSides.com)

“ Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy. ”

Seth Godin (Source: SoberSides.com)

“ Doing justice to the work is your task, not setting a world record. ”

Seth Godin (Source: SoberSides.com)

“ Don't be different just to be different. Be different to be better. ”

Seth Godin (Source: SoberSides.com)

“ Don't create for the masses. Create for the people who are your kind of weird. ”

Seth Godin (Source: SoberSides.com)

“ Don't do it because it's your job, do it because you can. ”

Seth Godin (Source: SoberSides.com)

“ Don't fix me; Love me for what's broken. ”

Seth Godin (Source: SoberSides.com)

“ Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve. ”

Seth Godin (Source: SoberSides.com)

“ Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale. ”

Seth Godin (Source: SoberSides.com)

“ Don't try to be the 'next'. Instead, try to be the other, the changer, the new. ”

Seth Godin (Source: SoberSides.com)

“ Don't wait to be picked. Pick yourself. ”

Seth Godin (Source: SoberSides.com)

“ Dreamers don't have special genes. They find circumstances that amplify their dreams. ”

Seth Godin (Source: SoberSides.com)

“ Dreams are difficult to build and easy to destroy. ”

Seth Godin (Source: SoberSides.com)

“ Effort is its own reward if you allow it to be. ”

Seth Godin (Source: SoberSides.com)

“ Either you defend the status quo, or you invent the future. ”

Seth Godin (Source: SoberSides.com)

“ Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage. ”

Seth Godin (Source: SoberSides.com)

“ Emotions are far more contagious than any disease. A smile or a panic will spread through a group of people far faster than any virus ever could. When you walk into the office or a negotiation, then, wash your bad mood away before you see us. Don't cough on us, don't sneeze on us, sure, but don't bring your grouchiness, your skepticism or your fear in here either. It might spread. ”

Seth Godin (Source: SoberSides.com)

“ Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences. ”

Seth Godin (Source: SoberSides.com)

“ Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever. ”

Seth Godin (Source: SoberSides.com)

“ Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless. ”

Seth Godin (Source: SoberSides.com)

“ Every activity worth doing has a learning curve. ”

Seth Godin (Source: SoberSides.com)

“ Every revolution destroys the average middle first and most savagely. ”

Seth Godin (Source: SoberSides.com)

“ Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear. ”

Seth Godin (Source: SoberSides.com)

“ Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe. ”

Seth Godin (Source: SoberSides.com)

“ Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose. ”

Seth Godin (Source: SoberSides.com)

“ Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead. ”

Seth Godin (Source: SoberSides.com)

“ Everyone is not your customer. ”

Seth Godin (Source: SoberSides.com)

“ Everyone picks the best one when given a choice. ”

Seth Godin (Source: SoberSides.com)

“ Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result? ”

Seth Godin (Source: SoberSides.com)

“ Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong. ”

Seth Godin (Source: SoberSides.com)

“ Evolution is the most popular way we have for dealing with change. ”

Seth Godin (Source: SoberSides.com)

“ Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer ”

Seth Godin (Source: SoberSides.com)

“ Facts are irrelevant. What matters is what the consumer believes. ”

Seth Godin (Source: SoberSides.com)

“ Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know. ”

Seth Godin (Source: SoberSides.com)

“ Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery. ”

Seth Godin (Source: SoberSides.com)

“ Fear for a linchpin is a clue that you're getting close to doing something important. ”

Seth Godin (Source: SoberSides.com)

“ Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety. ”

Seth Godin (Source: SoberSides.com)

“ Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition. ”

Seth Godin (Source: SoberSides.com)

“ Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you. ”

Seth Godin (Source: SoberSides.com)

“ Following instructions is overrated. ”

Seth Godin (Source: SoberSides.com)

“ Following the well-lit path, offers little in the way of magic. ”

Seth Godin (Source: SoberSides.com)

“ Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every round. Forgive yourself for being afraid. But don't let yourself off the hook, never forgive yourself, for not caring or not trying. ”

Seth Godin (Source: SoberSides.com)

“ Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications. ”

Seth Godin (Source: SoberSides.com)

“ Genius is the act of solving a problem in a way no one has solved it before. ”

Seth Godin (Source: SoberSides.com)

“ Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping. ”

Seth Godin (Source: SoberSides.com)

“ Gifts are not favors. If you expect something in return, it's not a gift. ”

Seth Godin (Source: SoberSides.com)

“ Give up control and give it away ... The more you give your idea away, the more your company is going to be worth. ”

Seth Godin (Source: SoberSides.com)

“ Giving people what they want isn't always what they want. ”

Seth Godin (Source: SoberSides.com)

“ Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group. ”

Seth Godin (Source: SoberSides.com)

“ Go ahead, do something impossible. ”

Seth Godin (Source: SoberSides.com)

“ Go ahead, fail. Try to avoid mistakes, though. ”

Seth Godin (Source: SoberSides.com)

“ Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek. ”

Seth Godin (Source: SoberSides.com)

“ Good advice is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better. Seek it out and embrace the true friends that care enough to risk sharing it. I'm not sure what takes more guts-giving it or getting it. ”

Seth Godin (Source: SoberSides.com)

“ 'Good enough' stopped being good enough a long time ago. so why not be great? ”

Seth Godin (Source: SoberSides.com)

“ Good ideas come from bad ideas, but only if there are enough of them. ”

Seth Godin (Source: SoberSides.com)